Start-Up Lessons Learned in the Trenches

Reception & Product Tasting (with Light Dinner & Beverages) followed by:

Panel Discussion with Beverage Industry Start-up Founders: Capital Kombucha | Misfit Juicery | Sunniva Caffe | Zest Tea

They will Share War Stories and Lessons Learned in the Trenches:

• Getting Started & Team Dynamics
  
• Product Development & Production
  
• Customer Discovery & Product Testing
  
• Getting Early Sales & Shelf Space 
  
• eveloping Supply Chain & Negotiating Contracts 
  
• Figuring Out Product Pricing & Positioning
  
• Marketing & Sales Strategies 
  
• Developing Distribution Channels
  
• Finding Funding & Budgeting 
  
• Pivoting & Pivoting Again
  
• Little Things that Make a Difference
  

Metro: McPherson Sq. (Orange/Blue Lines) or Farragut North (Red Line)

Cost: 

• Members: No charge. 
• Non-members: $15, Early bird; $20 after July 14.